A book can change everything.
Your credibility. Your reach. Your revenue.
At HOW Publishing, we publish books that help experts grow their platform and their business.
In the last six months alone, we’ve helped 14 authors cross the Best Seller finish line. Not by accident. By design.
But here’s the difference.
We Publish Authors We Believe We Can Help Win.
We are selective about who we work with because our goal is real return on investment for our authors.
If we believe your book can elevate your brand, create visibility, and open new opportunities, we want to partner with you.
If you simply want to say you wrote a book, there are plenty of places that can help with that.
At HOW Publishing, we are looking for serious professionals who want to use a book as a strategic business tool.
Should you write a book?
HOW Publishing works with a select group of authors where we believe a book can create strong brand visibility and measurable ROI. We believe a book is part of your marketing plan.
Recent Successes! #1 BEST SELLER
The HOW TO WIN book launch was a powerhouse success—hitting best-seller status in multiple categories and landing the author a keynote with a major franchise organization, where books sold out on-site. Momentum kept rolling as The HOW Conference sold out for the 9th year in a row. Strategically every attendee received a copy and VIPs taking home personally signed editions from the author herself.
#1 BEST SELLER, 100+ 5 STAR REVIEWS
Thirteen powerhouse business women. Thirteen words that define success. Each shares her most powerful business insight in Change Your Life—a book built on bold ideas and unstoppable action. Meet them live as featured speakers at the 2026 The HOW Conference 10th Anniversary Celebration.
Our team
“Our team is a crew of exceptional, idea-slinging pros who turn your words into wow moments.
Kelly Jahner-Byrne, CSP®
CSP® | CEO | 3X Best Selling Author
Kelly Jahner-Byrne is CEO of The HOW Companies and the visionary behind the HOW Movement—Help Others Win. A Certified Speaking Professional (CSP®), TEDx speaker, executive coach, and Fractional Chief Sales Officer, she helps leaders and organizations grow through confidence, clarity, and strategic connection.
She has written five books, produced the 10x sold-out The HOW Conference™, and built multiple seven-figure businesses under the HOW brand. With over $1 million raised for charitable causes and recognition as Business of the Year, Kelly brings proven strategy and momentum—helping others turn their message into results.
Jenn Rose, CPPM
VP of Operations | Best Selling Author
Jenn Rose leads operations for The HOW Companies, ensuring strategy turns into execution. She holds a Bachelor of Arts and a Master’s in Teaching (Education), and is a Certified Professional Project Manager (CPPM).
A best-selling author, Jenn brings structure, accountability, and a people-first approach—building systems, strengthening relationships, and keeping initiatives moving forward with clarity and consistency.
Lisa Zufall, CUA
Ai | Fractional CTO | Best-Selling Author
Lisa Zufall leads digital strategy, web development, and AI-driven solutions that help businesses simplify, scale, and perform. As CEO of Digital and a Fractional CTO, she brings clarity to complex systems and ensures every platform works together seamlessly.
A best-selling author and Tech Director for The HOW Conference, Lisa is known for building digital ecosystems that support growth, visibility, and efficiency.
Dr. Kent Kaiser, Ph.D.
Ph.D. | APR | Communications Strategist
Kent Kaiser is an accredited public relations counselor at Ainsley Shea with expertise in strategic communications, public relations, and reputation management. He holds a Ph.D. in Mass Communication, a Master’s in Teaching (History), a Master’s in Liberal Studies, and a Bachelor’s degree in Economics.
Kent brings a research-driven approach to messaging and branding, helping organizations communicate with clarity, credibility, and impact.
Elizabeth Kriel
Fractional Director of Digital & Social Media
Elizabeth Kriel brings over 20 years of experience in event marketing, communications, and digital strategy across corporate and nonprofit sectors. She holds a Bachelor of Arts in Broadcasting and Business Marketing.
Known for executing in fast-paced environments, Elizabeth creates marketing that drives attendance, engagement, and results—while ensuring strong communication, brand consistency, and a positive customer experience.
Success and Momentum.
Your Options
Collaborative Book Projects or Anthologies
Join a curated book experience designed to elevate your voice and expand your reach.
Our collaborative projects bring together aligned professionals to create a unified message, while anthologies offer experts and enthusiasts the opportunity to share their stories and become published authors—often as a fast track to building credibility and visibility.
Solo Author Publishing
Have a bigger story or signature framework?
This is our most personalized experience—high-touch, strategic, and built around you. We guide you through writing, positioning, and publishing a book that establishes you as the authority in your field.
Solo Book Groups (SBG’s)
Want to write your own book without doing it alone?
SBG’s are small, curated groups of authors working through a proven process together—with accountability, support, and a writers retreat to keep you moving and finishing strong.
*Every project is built with a best-seller strategy in mind. While we cannot guarantee results, we equip you with the tools, positioning, and support to compete at that level.
A few words from our fans...
Real voices. Real results. Here’s what our community has to say—three powerhouse professionals sharing HOW the experience helped them build momentum and win big.
Abby Kelsey
Social Media Leader, LinkedIn Consultant & Trainer, Fractional Marketing Partner
Best Selling Author
"Grateful to Kelly Jahner-Byrne for creating a space where authenticity wasn’t just welcomed, it's celebrated."
Michelle Kelly,
CEO, Empowering Performance Inc., Co-Founder Kelly Leadership Institute™
Best Selling Author
“I’d been working on my book for years. Joining this project finally gave me the structure, accountability, and fast deadline I needed to make it happen. Now, it’s not just a dream—it’s reality.”
Amy Leger,
Fractional Services | Accomplished Communications Leader, Emmy Award Winner, Best Selling Author
"As a new business owner with years of experience working for others, this whole experience is just one word for me — refreshing."
OUR LATEST PROJECT APRIL LAUNCH
WHAT THE FRAK™
is more than a book—it’s a business growth strategy. Featuring top Fractional Leaders from across the country, this anthology builds credibility, revenue, and authority in your field. Each author will use the book as a marketing tool to attract clients, increase visibility, and open doors to speaking and panel opportunities. Together, we’ll execute a proven launch plan to make WHAT THE FRAK™ a best seller* turning your expertise into momentum and results.
Release Date APRIL 21 2026!
“WHAT THE FRAK™ isn’t just a book—it’s a snapshot of the new economy where experience meets opportunity and authority goes fractional.”
*While we cannot guarantee Best Seller, we will work our tails off to get there together! FYI, we have a pretty amazing track record.
